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Posts Tagged ‘Mars’

Which Candy Did Rs 300 Cr Sales In Just 2 Years? Just Amazing.

March 8, 2017 1 comment

 

 

FMCG market is tough to crack. There are hundreds of thousands of products in each category. Launching a new product and making it a star is a daunting task! But one product launches a couple of years ago has done wonders. And, its a candy!

Pulse was launched exactly two years ago by the DS Group (makers of Pass-Pass and Rajnigandha) and has crossed Rs300 Cr in sales since then. Just to put things in perspective, some of the products by much bigger and better known brands don’t even come close to what Pulse has been able to achieve.¬†Oreo. launched in 2011 has done Rs 283 till date and Mars bars, launched in 2011 again has done only Rs 270 crore in sales till date.

I am writing a blog on identifying the factors that led to the amazing rise of the Pulse product. Keep tuned in for more.

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