Posts Tagged ‘Instagram’

Instagram + Pinterest = Pinstagram

Here is something very interesting that I came across last night. When two friends decided to mash Piterest and Instagram (which was recently acquired by Facebook in a hard-to-believe $1 billion deal) into a hybrid, it just started as a joke. A weekend later Pinstagram was born.

The two friends- Pek Pongpaet and Brandon Leonardo were discussing how entrepreneurs pitch their ideas to VCs- say our website is X for Y for example our website is ‘Facebook for part time bloggers’. They stumbled upon the idea to create ‘Pinterest for Instagram’.

A couple of days of coding led the idea convert into Pinstagram- Pinterest for Instagram which shows your Instagram photographs in the Pinterest layout. It seems people like the new layout of Pinstagram.

Why do people like it? The biggest reason for people liking the new layout is that it suites the web page spread. Pinstagram fills an important void because Instagram never focused on the desktop experience. That is the precise USP which the site markets itself- The best way to view Instagram on web.

I searched on Google, there are many other platforms available which can be used to display the Instagram pics on web but Pinstagram seems the best of the lot.

I am not sure if they are infringing on some copyrights of Pinterest or Instagram, but the ‘cocktail of the best’ two start ups in recent years has definitely created something very interesting.

For more details and first hand experience visit the site here.

What does Instagram & Tagtile acquisition mean for Facebook?

April 21, 2012 1 comment

About a week back, the world woke up to the news of Instagram being acquired by Facebook for, an unbelievable amount of, $1 billion. A couple of days later, Facebook made another, much smaller, acquisition of Tagtile.

Why would Facebook spend a billion dollars on a start-up that has almost no revenues and has yet to celebrate its second birthday?

Many were surprised and asked, why would Facebook buy an app, that just turns the colors of your photos a little weird and posts them online. A year ago, when I first heard of Instagram, it was valued at $100 million and when it closed the latest round of funding, it was valued at $500 million. And, yes about a week later, Facebook bout it for twice that valuation.

Innstagram managed to garner 30 million users, despite being available only for iPhone users. Now that the app is available for Andriod users as well, it will blast past 50 million mark soon.

Let’s face it, Facebook is the biggest platform for people across the globe to share photos online- with millions of photographs being shared every day (yes, every day!). Where as Facebook and Instagram both are photosharing platforms, Instagram also has the advantage of  ‘mobility’- which Facebook lacks. With the booming sales of smartphones and availability of high speed mobile data networks across the globe, mobile platform is the future of social media. And, Instagram was doing it right! So, the $1 billion valuation of Instagram is justified keeping in mind the returns it will bring in the future.

And, why Tagtile?

Tagtile is an application where the commercial establishments can keep their customers engaged with the help of Loyalty programs, through their smartphones.  With more and more commercial establishments getting on to the social commerce bandwagon, it made sense for Facebook to buy Tagtile and catch up to speed with social commerce.