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Home > My Thoughts, Strategy > #RIPTwitter is necessary to help Twitter survive

#RIPTwitter is necessary to help Twitter survive


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The hashtag #RIPTwitter has been tending ever since BuzzFeed reported that Twitter is making changes to how the tweets are fed into users feed. The plan, as I understand it, is to prioritise tweets based on the ‘interest of the user’. This is something similar to what Facebook does to the feed on your FB wall. Point noted.

Currently the Twitter feed for a user comes in chronological order. It does not discriminate among various tweets. Whether you are following President Obama or a local business, tweets from both of them are given same importance. Now prioritising content based on user interests is a pretty vague proposition and leaves many loose ends- both good and not so good.

The not-so-good part of this plan is that the users lose control over what they see in their feed. Over last few years Facebook shows you the news feed of users which it ‘thinks’ is of interest to you. There might be things posted by other users of importance to you but if they do not fit in your ‘interests’ cloud, you won’t see them. If Twitter’s plans go through, we are in for a similar treatment at Twitter feed as well.

Now, the good part of the plan is that Twitter will have more control of the content shown to its users. This means that Twitter will have the right to play around with the content shown to users of various demographies. The ability to play around with the content along with the ability to mix free and paid content gives an immense opportunity to Twitter to monetise the user generated content and user attention to the promoted/prioritised content.

I understand that the thought of someone making money by playing around with the content you want to see creates an image of manipulation and curbing freedom, but it’s not as bad as we think. The organisations need to become self sustainable if they want to survive for long. The attempt by Twitter to prioritise content for its users is a step in this direction. Unless it drastically affects the way we have been using Twitter and kills the fun it is, I would say let’s give it a try.

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