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Home > Strategy > Why are organisations moving towards a flexible workforce?

Why are organisations moving towards a flexible workforce?


Business data and technology

 

As of today, 34% of the total workforce or approximately 53 million workers in America are working freelance. This number is expected to cross 50% by 2020. The trend is slowly but firmly getting magnified across all industry sectors and all geographies of the globe.

So why are so many consultants opting to go freelance?

I have been closely following up the workforce trends in India and across the globe for about a decade now. There are various reasons that consultants cite which convince them to work independently rather than take up a regular job. Here the top three reasons which consultants cite:

  1. Flexibility: Working freelance helps consultants bring flexibility in their schedule. As a freelancer one can decide on the number of months a year or number of days a week or even number of hours a day he wants to work. The clients are more worried about the results than the time spent by the consultant working on the engagements. As long as the set targets and results are achieved, they are not worried about which part of the day or which day of the week the consultant works.
  1. Richer Industry Experience: A typical freelance consultant would work on multiple projects with different clients during a year. This undoubtedly increases the exposure of the consultant to multiple clients and projects. Over the years, the consultant gains much more diverse experience while working with different clients and industries than his counterpart who would have worked only for a single employer. This addition in diverse experience in turn helps the consultant charge a premium on his services.
  1. Higher Earnings: Not having a regular job is a risk. Working on short-term assignments where the consultants bring in niche skills help them price their services higher than the normal per hour wages of a similar skilled worker in a regular job. If a consultant is very good at his trade, he will ensure a regular flow of work through out the year. This enables him to earn substantially higher income than being in a regular job.

The increase in numbers of flexible workforce is also fuelled by the advantages that it brings for the clients. Some of the key advantages that a freelance consultant brings for a client are:

  1. Access to best the industry talent: Top industry talent is always scarce. Not every organisation has the money and resources to hire it full-time. Hiring freelance consultants gives an opportunity to the organisation to hire top-notch consultants for the period of time they require.
  1. Access to a wider pool of talent: Freelancers have huge networks, which include past clients as well as with other consultants in the same or related trade. They are generally members of associations and clubs to liaison with other fellow consultants. In a situation where the client may require additional expertise in the same or in a related field to make the initiative a success, they can bring in the additional hand(s) from the networks they are a part of. This ensures that the client’s work is completed flawlessly without having to worry about skill gap.
  1. Success of the engagement: One of the biggest worry of freelancers is getting regular work. To ensure they have a healthy pipeline of projects, the freelancers go all out to ensure the success of every project they take up to help them get future projects by referrals. The niche skills of the consultant honed while working with multiple clients and network of other senior consultants always increases the probability of success for an engagement.
  1. External Perspective: Over a period of time, organisations make peace and start living with their problems and don’t even realise the existence of the problem. A freelancer coming from outside the organisation brings an external perspective to the processes and practices and identifying the issues in the organisation. This is an additional advantage which the organisation gets by hiring a freelancer, that too without paying a dime for it.
  1. Cost effective: Organisations prefer to rent rather than acquire the assets that they use for short periods of time. The same principle applies to niche consultants. Even though the per hour fees of a freelance consultant might be much higher than the per hour wages of a similarly skilled full-time hire, in the long run the over all cost comes out to be much cheaper as they are utilised for only for the duration of the engagement. The employer does not have to worry for the benefits that are provided to the full time employees.
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