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Home > Strategy > Let’s face it: Neutrality does not exist for start-ups.

Let’s face it: Neutrality does not exist for start-ups.


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There have been a lot of heated arguments going on against the telco’s plan to encroach on net-neutrality in India (and the world). Last couple of weeks, the internet was up in arms against the telcos and their internet partners. So much so that the likes of Flipkart faces a social media crisis and pulled out of the infamous AirTel Zero platform. One of the arguments being given was that it will be difficult, or rather impossible, for startups to compete against the big boys. Point taken.

But neutrality never existed for startups. Let’s face it.

Take the case of e-commerce startups in India. Majority of the big players are in losses. Huge losses. In e-commerce today, one of the major factors for survival is that how much loss one can bear. And, the loss bearing capacity depends on how much funding one has. The kind of money funded startups can spend on advertising, discounts and partnerships, the boot-strapped or self-funded can’t. Discounts and marketing is just one area. The funded startups can spend a lot of money on the best of the systems, can hire the best talent from the market and can create best of the workplaces for this talent.

Eve the internet today is not as ‘free’ or ‘neutral’ as we assume it to be.On the internet, we donot see what we want to see. We see what is shown to us. Organisations spend a lot of money on Facebook and Google ads to reach out to the customers. Again, the company with deeper pockets is ‘seen’ more.

The path for a new startup has never been easy and will continue to be so. Startups have always been innovating to beat the big boys. Some are able to, some don’t. That’s how it will be always.

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