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Home > Strategy > Get a car for Free!

Get a car for Free!


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Yes! You read it correct. Get a car for free. Okay not free, but almost free.

I came across this concept where you pay the downpayment for the car and then the company pays for the EMIs for three years. The catch is- You have to display their ads on the car for the tenure of three year. Post which the car gets becomes ad-free.

This is a win-win situation for all the three parties. The consumer gets a ‘free car’. The advertiser gets a mobile space for display ads.

You can check out more details at the website:

http://www.emifreecar.com/

I feel this going to be a hit with the young adult population. It’s a barter system like Freecharge. You give something they need and take in return something they can give- except money. Companies have been using this concept since ages now. Some give you free pens to write others give away free t-shirts to wear. This concept takes it a step further and gives you free cars to drive!

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Categories: Strategy
  1. March 2, 2016 at 2:02 pm

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