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Home > Strategy > The Mobile Wars- What is Next?

The Mobile Wars- What is Next?


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The last few years have seen the mobile manufacturers bettering each other on the hardware parameters (the processing power, the display etc.). But, there is only so much one can do when it comes to enhancing the processing power and hardware capabilities. Beyond a point, the difference that hardware makes is not worth the effort consumed in achieving so.

So, what is next?

When Samsung came up with S3, there was a sustained campaign around the device ‘made for humans’ the same thought has been extended in the next generation of the flagship product S4 being marketed as the ‘life companion. The device lives up to the expectations and offers many functionalities based on human gestures. Samsung has done a good job in making use of the ‘eye-ball’ sensors and the ones to recognize hand movements and gestures. Besides recognizing the hand gestures, it also senses the proximity of user’s fingers to activate the ‘Air View’ functionality. All in all, this is a major step in moving towards the era when the devices will understand and respond to the human movements and respond the commands of the device’s ‘master’.

The ‘Extended Humanprise’

In the coming years, we are going to see more and more of these ‘sensor’ based functionalities in mobile gadgets. This is what I call the ‘Extended Humanprise’ – the device is on its way to become the extension of the human being. The possibilities in this field are limitless. The sensors can be leveraged for reading the touch, the finger prints, the eyeball movement, voice, light exposure etc. With the combination of a few or many of these sensors, numerous functionalities can be built around the device. With companies already developing the prototypes of ‘wearable’ gadgets, many other human body movements can be used for interacting with the devices.

Without doubt, the next big thing for the mobile devices is manipulating the human-device interface through these sensors. This is an open field at the moment for companies to explore. Let’s wait and watch how these mobile companies use the technology to extend the human ‘reach’!

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