Home > Strategy > What I want in Samsung S IV

What I want in Samsung S IV


Its been on the news that Samsung is ready with the SIV and will be releasing it sometime in March-April time frame. The latest news is that S-IV is being launched on 14th March in an event in New York. Many considered SIII to be equivalent if not better than iPhone 5 in specs and performance. Now with both Samsung and Apple raising the bar with every version release, consumers have also started expecting the very best in the next version of the gadget.

Here is what I expect from Samsung in S-IV (or the release after this):

1. Un-breakable Scree: In the last WMC, Samsung displayed bendable display that it is developing. I am sure, the bendable displays will take some more time to be commercially viable, but I do expect that the ‘unbreakable’ version of the same would already be available for commercial production. I expect Samsung to make it available in S-IV.

2. Own Operating System: Till now, even the bestsellers from Samsung have been using the free Andriod Operating system. The OS has been performing well but is not seamlessly integrated with the hardware (as in the case of Apple and iOS). This is a drag on the hardware resources of the gadget. If, Samsung is able to introduce its own OS, it will not only increase performance of the device but also decrease the prices of the device.

I sincerely hope Samsung will introduce the above two features, it will be a strategically important move for the company.

Categories: Strategy Tags: , ,
  1. Kuljit Singh
    February 19, 2013 at 11:45 pm

    Hi Harshdeep – Very well chosen topic and very well-timed article!
    I had a comment about your proposal to move away from Android though. I agree that doing this would help Samsung to position itself more competitively against Apple, however, wouldn’t this lead to a more fragmented market of OS? ios, Android, and then may be Sam? And oh I forgot Windows already. The king-size hold of the market apps enjoyed by Android (and ios, if you will) will need to be transferred to yet another OS. I believe that both app-developers and end-customers would want moving up the ladder in a single OS and hence extracting more value out of it. Isn’t finding a way to reduce the hardware resource drag by Samsung (or other companies, for that matter) a more viable and valuable option at the end of the day?
    Let me know what do you think.
    Warm Regards, Kuljit.

    • Harshdeep Rapal
      February 20, 2013 at 6:20 pm

      Hi Kuljit,

      Thanks for sharing your views.
      Samsung has already tried its hands at Bada- its home grown OS. This was not very successful mainly because of the same reason that you have mentioned. But that was the time when Samsung was one of the many smartphone manufacturers and was no bigger than HTC. Thus, Bada devices were on the fringes and lacked numbers big enough to be catered to separately. Now when Samsung is the bigegst smartphone manufacturer, I think the developers will also have cede in. I agree it will add another OS on the market, but it will not be ‘just another’ OS. This definitely required by Samsung and will make its devices even much faster and lower in prices. The combination of faster, better and cheaper is too lucrative to miss for Samsung. That’s what I feel.


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