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Home > Strategy > The Apple that fell!

The Apple that fell!


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Apple results for the last quarter are out and there are some pretty good numbers on the board- $13.1 billion in profits, 28% rise in the sale of iPhones and 48% rise in the sale of iPads. What more can one ask for?

The market did not respond positively to the Apple results. The stock fell 11%, one of the sharpest single day falls for Apple.In mid September, the stock touched a record high of $702.10 but is currently trading 34% down at $461.30.

What is the reason for this fall? One thing we need to keep in mind is that the profits and sales increase shown in last quarter is past. It serves a purpose just to post the last quarter results. The forecasts, and not the past determine the performance of the stock.

One of the biggest concerns facing Apple is finding new opportunities to create multi billion dollar productlines. The high end smartphone market that was once dominated by Apple now has numerous players. Some of the players- such as Samsung and HTC have products to offer which not only match Apple devices but also beat Apple at its own game in many of the specific areas. To add to Apple’s woes, Samsung has a presence in almost all of the tiers in the smartphone stack whereas Apple only serves the high end part. Second, Apple is present in fewer geographies than Samsung of HTC. So, there is only so much that Apple can grow.

Now if we see the tablets marketspace, Apple is facing a tough competition not only from Samsung but also from Google and Kindle among other smaller companies from China. Thus the two major categories where Apple is present have already been chocked with products from rivals.

There is one more product category, which according to some is the future of the smartphone, the phablets. Apple currently has nothing to offer in this space. This is a fast growing category and Samsung has a complete dominance in the same. Apple tried to enter in this category by offering a smaller iPad, but given the lack of voice services in the iPad mini, it is just a half hearted attempt to match Samsung.

Given the above factors and the recent drastic cut in the order for displays (Apple iPhone 5 sources its display from SHARP Corp. Japan) in the wake of weaker demand in next quarter fir iPhone 5, there is no surprise that Aplle stock tanked on the eve of Quarterly results.

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Categories: Strategy Tags: , , , ,
  1. Preshit
    January 27, 2013 at 11:03 am

    Well Said.. Apple seriously needs to reinvent whole strategy and its focus. But i am positive and i want that a company like Apple should come up with something new and create a new category altogether.

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