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Home > Entrepreneurship, Start Up, Strategy > AllSchoolStuff.com- Buy your school supplies online.

AllSchoolStuff.com- Buy your school supplies online.


About a week back, a Gurgaon based start up AllSchoolStuff.com  raised angel funding from a consortium of angels. Although I was not much interested in checking out on the size of investment, the name of the start up- All School Stuff, caught my attention.

AllSchoolStuff is the first online retailer of school supplies in India. This retail venture has been founded by Manoj Chandra, a senior retail professional, who was last heading the marketing portfolio for Bata India, the largest retailer of footwear in India and the leader in the school shoes market and Ankur Garg, an IIT graduate with over a decade of experience in ecommerce technologies.

The venture aims not only at students and parents but also at teachers and schools to meet the need of high quality, branded school supplies. AllSchoolStuff.com provides a one stop shop solution to Students & their Parents looking for school text books, stationery, note books, art & craft materials, school bags, water bottles, school uniform, school shoes, sports items, music instruments, science projects, exam guides, fancy dress costumes, science kits and other such educational products to meet all their School needs. The schools can also use the bulk buying feature of the site to source supplies for their students and teachers.

Given the fact that the educational supplies market is of $5 billion size and is growing at a rate of 20% per annum, the opportunity for the start-up is huge. Also, there is almost no competition in this niche space as of now. But, one of the concerns I see here is that it might take 24 to 48 hours for the delivery of the product. This service might be good for the planned purchase but not for the day to day, ad hoc requirements of students.

Nevertheless, the venture has a good potential and being the first mover in the space, a very good chance to succeed.

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