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Home > Strategy > Amazon arrives in India. Kind of.

Amazon arrives in India. Kind of.


So finally Amazon started its operations in India through the portal junglee.com. But unlike Amazon, Junglee is not directly selling the products. The site says that it has 1.4 Cr  products and 14000 brands and “Amazon’s proven technologies and millions of customer reviews to help customers make smart purchase decisions.”

Junglee further says – “Customers can discover over 1.2 crore products and 14,000 brands, and purchase items directly from hundreds of retailers including Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com. Customers can buy products online by following the link to the seller’s website or find a seller’s physical store if they would rather purchase the product in person or call the seller and place an order by phone.”

This is not what I (or many others) had expected when we heard the news of Amazon finally arriving in India. The site Junglee is more of a “product aggregator” than an e-commerce site. We can go to a particular segment of products and check out the product features and prices. But, it does not give me an option to make a purchase directly.

I tried checking out Canon 550D DSLR, located  it and landed on the product page. It doesn’t give me the “add to cart” or the “buy” option. Rather it displays the contact details of four retailers who sell the product.

The good part of the site is that it will help the Indian consumer avoid the Google Search for locating the products and checking/comparing their prices and buy the item directly from the seller through his website of physically visiting the store.

All in all, Junglee is a product/price discovery and purchase facilitator website for 1.2 Cr products and not an e-commerce site. This will definitely benefit the smaller retailers.

Anyways, a good start. Kind of.

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