Home > Entrepreneurship, My Thoughts, Start Up, Strategy, Venture Capital > Start-Up Review: My Grahak

Start-Up Review: My Grahak


Of late, there has been a slew of e-commerce sites in India. I came across this unique site- MyGrahak.com which allows one to shop for groceries online and get them delivered to the customer’s doorstep.

What is the core idea?

The core idea of this venture is to let the consumer shop from the comfort of his home for groceries and get it delivered at his doorstep. This will save the customer running from one shop to another to find all that he needs. The additional advantage is that the customer gets a minimum of 4% discount on the MRP of FMCG products.

What is the current progress?

MyGrahak started its operations in December 2010 in Delhi/NCR region and has firmly established its operations in the region. Currently the team processes about 5000 transactions per month and the number is growing at 30% month on month for the last few months. Currently the site has listed 10,000 SKUs and the list keeps increasing on the customer’s requests The customers can also talk/chat with the call and chat agents of MyGrahak. The site also provides offers and combos which help the customers save even more on their grocery purchases.

By this year end MyGrahak expects to clock a turnover of Rs 1 Cr.

Revenue model?

MyGrahak collaborates directly with the manufacturer and the whole seller for buying majority of its products. Thus, creating a margin buffer. The buffer is used to pass some discount to the customer and the rest flows to profit margins.

What are the future plans?

MyGrahak plans to expand to other metros in near future and cover Mumbai, Bangalore, and Chennai by 2015 and plans to raise 200 Cr by 2014 for the expansion.

My Take?

This is a novel idea in the cluttered space of e-commerce in India targeting a niche space. The major point in favor of MyGharak is that one can save time in purchasing monthly groceries sitting at home and also avail the discount. The customer also enjoys a lot of choice of products. But, the delivery happens in 48hours means that the customers will use MyGrahak for the monthly groceries and not ad-hoc purchases. This also works in favor of MyGrahak as they can optimize the delivery costs.

Over all, this is a wonderful idea and with the ever growing number of internet users has a huge potential of growth in India.

Website: http://www.mygrahak.com/

  1. February 15, 2012 at 5:03 pm

    It is a 1st site i got to know which deals online for GROCERY and household stuff and deliver free of cost!! earlier i was knowing that this kind of service is running in foreign only. but when i heard i got amazed that how come these people can deliver products even free of cost. I have recently placed an order and what a great deal it was. got discounts and Rs. 50/- off on my bill as i placed order for the 1st time. great savings and easy for a bachelor like me. can invest this saved money on movie tickets 😉

    March 3, 2012 at 9:32 pm

    Being a regular customer for many months placed order (ORDER NO 40881) on 28-Feb-2012 and paid in advance through Credit Card. Order is not delivered till date (03-March-2012 09:00 PM) and the customer care executives are just dumb robots programmed to answer they are programmed to. Any mails to Customer Care email ID’s bounce back. In short if you are lucky your orders will be delivered. If you are not so lucky and the orders are not delivered you will not get any information about the orders you have placed. PLEASE DO NOT ORDER ANY THING IF YOU PLAN TO PAY IN ADVANCE

  3. May 17, 2012 at 1:58 am

    another good site for online grocery is http://www.regularration.com .

  4. May 24, 2012 at 5:01 pm

    I had place the order ( Order no. 3QZEZ ) on 22 May at 10:57 Am on Zovi.com before i placed the order i confirmed the product availability and delivery time with Zovi customer care, and i got the call at 2:45 PM on same day from Zovi.com that they are not able to send the product to me because they are not having the stock !!! Like what the bullshit is this then why you guys are showing the product on the website when you don’t have the stock and after all this i asked them to my refund they said it will take 7 to 10 days …. What the hell i made the payment and this is all about my money and they said it will take 7 to 10 days …Really pathetic service and poor website .. they are cheating with people i request to all please do not purchase any thing from zovi.com because they cheater and please never try for this . Really Zovi.com don’t have any class and reputation also please don’t expect any customer service from them .

    This is my first purchase on Zovi.com and i am so shocked that how they people can do this this is really unacceptable … Please be care full and do not try this ever ….

    I will post this complaint on Facebook and twitter etc..

    I would not recommend this site to anyone.

    Worst and pathetic website …

  5. June 7, 2013 at 10:58 pm

    Hi there, its nice piece of writing on the topic of media print,
    we all know media is a wonderful source of facts.

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