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Home > CRM News, Industry News Analysis, My Thoughts > Customer Centricity wins: App Store Redesigned

Customer Centricity wins: App Store Redesigned


Apple has redesigned the App Store for the iPhone and iPod touch, bringing the online store in line with the rest of the iTunes shopping experience. This is mainly to standardize the customer experience across all Apple portals.

User-Centered Design

Analysts say that the design has been re-done keeping in mind the user centricity. Though there have been complaints from developers that it’s not developer friendly. In my point of view, the design of any “service” portal should be customer centric and not vendor/partner centric. Thus, Apple has done a good job by keeping in mind the user requirements before the developer requirements.

The complete analysis can be read here

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  1. December 16, 2009 at 11:13 am

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